Bulk flowers represent an incredibly lucrative, fair-margin niche that remains largely overlooked by traditional e-commerce florist networks (e.g: Petals Network, Interflora, Teleflora, Roses Only and its owner Flowerscorp Pty Ltd).
STAGE 1
The Queensland Situation
Wholesale flowers (or bulk flowers) are available from the Rocklea Flower Market in Brisbane, which is owned by the Lynch Group.
Flower HQ is the wholesale trade-only supplier for Lynch Group (now owned by Hasfarm) in Australia.
DISCLAIMER
The ASIC registered business Flowers HeadQuarters (with website address FlowersHQ.au), is not in any way connected or associated with Flower HQ or its owner the Lynch Group, now owned by Hasfarm.
Retail florists are offered the opportunity to earn extra revenue, by managing a dedicated online regional bulk flowers service (a turnkey platform) to the retail public. The website service would be setup to the florist's own specifications (such as prices & minimum value of orders), and run alongside but independently from their current retail operations.
Apart from retaining all of the revenue generated, a bulk flowers/wholesale regional service, would no doubt also provide leads into wedding planning & event planning opportunities, while also being part of a national network (in construction), and enabling fair competition with the Rocklea Flower Market.
For example, by enabling a DIY Bride to specifically order and receive wholesale flowers in a local region such as Gympie, rather than travelling into the Rocklea Flower Market, and hoping that the preferred flowers were available on the day, buying locally, would surely be the logical choice for the bride.
How many DIY Brides are there in Queensland?
Get into the Niche, and make your florist business a cut above the rest by managing a Bulk Flowers Website for your Region. As a florist, you already have the logistics in place to source, refrigerate and sell flowers, all that is needed is the bulk flowers platform to complete the puzzle and start up your own bulk flowers outlet, for an amazingly low expense.
There is only one FlowersHQ.au platform available for any given region.
Examples in development:
GympieFlowers.au CaloundraFlowers.au NoosaFlowers.au
PDF brochure creations with your logo:
EXAMPLE
NO upfront cost, amazing low monthly fee after free setup & trial period:
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